A Brief History of Denim: The California Story

France: the beret. Scotland: the kilt. The Netherlands: clogs. Plenty of fashion staples are synonymous with their country of origin. And our favorite fashion staple of all? Ding ding! Denim: synonymous with its country of origin, the United States. Few other style staples in existence get better and richer with age like a great pair of denim, which is just one of the many reasons why it’s so universally loved.

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Style by Ilana
The Ultimate Style Advice

It’s so easy to open a closet packed to the brim with clothes and still have nothing to wear. Why is that? Why do we feel so inclined to constantly shop and fill our closets with more of what makes us feel, well… blah? The answer is exactly that– because we keep BUYING things that we feel blah about. It’s easy to get caught up in the excitement of buying a new thing, but how do we get down to the core of what really works for us and what we’ll still get excited about when we open our closet in the future? Not to worry! We’ve rounded up the ultimate advice in order to avoid those future “blah” blues, because we think we’d all like to shop a little less and enjoy our closet a little more. Don’t you?

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Style by Ilana
Improving your Wardrobe

Let’s be real. The vast majority of us are looking to improve our wardrobe in SOME way. Whether that means simply finding the perfect pair of denim or giving your entire closet an overhaul, the question is how can improving our wardrobe be done without being susceptible to the overabundant amount of style options we have to choose from? Well, allow us to offer you a floatie in the vast sea of style options. We promise not to let you drown!

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Style by Ilana
Style our Way: The 3 Beliefs

When it comes to nailing down your personal style, it certainly helps to have a strong set of beliefs that you can refer back to every time you come across those inevitable questions. “What am I trying to say about myself today?” “How am I perceived by other people when wearing this?” “Does this new item actually fit into my wardrobe?” Well, here are 3 of our own personal style beliefs that you can incorporate into your everyday dressing routine. Once you get them into your system, you’ll be answering your own style questions like a pro in no time. :)

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Style by Ilana
Introducing a new chapter...

We’re all searching for how to be our most vibrant and valuable selves, but how do we get there? How do we find that feeling of genuine joy for being alive and celebrating who we are?

A big part of making the world a better place to live in is about the people living in it feeling good. There are so many different aspects of getting to that ‘feel good’ place: eating well, moving your body, being active in your community… but what if you found that your personal style is a much more quintessential part of feeling good than you thought?

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Style by Ilana